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充分发挥开发信的应有价值实例!Full Value of Development Letter

编辑: 日期:2016-04-30收藏(Bookmark)

 为了避免遗漏和失误,建议每封电子开发邮件写完之后,都必须认真检查以下20个关键点,因为这是最后一次机会来检查是否写得都合适。5eT世界买家网

 5eT世界买家网

In order to avoid omissions and faults, I recommends that fans have to take seriously with 20 key points below after finishing every development letter, because this is the final chance to check their appropriateness. 5eT世界买家网


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标题:你是不是运了用直接针对客户的语气?你有没有向对方直接给出你产品的好处?这个好处是否强烈和具体?5eT世界买家网

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Title: Do you aim at the customer with a direct tone? Have you showed the advantage of your product directly? Is this advantage strong and concrete?5eT世界买家网

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产品的好处:你是不是先推出介绍最为突出的好处和利益?然后依次叙述了你所有对潜在客户的产品利益?5eT世界买家网

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Product Benefit: Do you introduce the most outstanding advantage and profit first, and then account successively all your product profits to potential customers?5eT世界买家网

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竞争力:你有没有解释,与你的竞争对手相比,你的产品或服务有什么优越或独特的地方?5eT世界买家网

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Competitiveness: Have you explained the dominance or uniqueness of your product or service in comparison with your rivals?5eT世界买家网

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叙述语气:你是不是直接针对开发信的客户(即,直接使用第二人称的YOU)?例如,你应该说:“If you love horses you'll love this product”,而不是说:“People that like horses will love this product.”5eT世界买家网

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Narrative Tone: Do you directly aim at the consumer? (which means using a second person pronoun “YOU”) For instance, you should say:”If you love horses you'll love this product”, instead of:”People that like horses will love this product”.5eT世界买家网

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立场:你是否使用“You”(你,你们)远多于使用"I or We"(我,我们)? 建议:在你的开发信里,前者应该是后者的两倍以上。5eT世界买家网

 Position: Do you use “YOU” far more than “I or We”? Suggestion: In your e-mails, the former should be more than tripled comparing with the latter. 5eT世界买家网

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文风:你的词语和段落是不是简短明了,容易阅读?5eT世界买家网

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Style: Are your terms and paragraphs are short and sweet, so well as easy to read?5eT世界买家网

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用词:你有没有运用主动性的、带有强烈感情色彩的词语?是不是始终把吸引客户的兴趣作为你的写作目标?5eT世界买家网

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Vocabulary: Have you applied words with initiative and strong emotion? Do you always keep your writing goal is attracting the interest of the customer all along?5eT世界买家网

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“挖坑”技术:你有没有先提示客户所面临的问题或麻烦,然后生动描述这些问题或麻烦给客户带来的种种负担和困扰,最后提供你的产品或服务来解决客户的问题或麻烦?5eT世界买家网

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"Digging" Technique: Do you prompt the problems or troubles that customers are faced with, and then vividly describe all kinds of their burden and distress due to these problems or troubles, finally provide your product or service to settle their problems or troubles?5eT世界买家网

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连贯性:你的外贸开发信是否清晰明了、容易阅读、段与段之间的过渡自然、流畅?5eT世界买家网

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Coherence: Does your letter clear enough and easy to read? Is the transition of the segments natural and smooth?5eT世界买家网

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突出字体:你所强调的字眼儿或语句有没有做高光或加粗等字体处理手段?这样,你才能引导读者的注意,便于让读者抓住重点。5eT世界买家网

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Highlight Font: If the word or statement you emphasize highlighted or bold font? Only in this way can you attract the attention of readers, so that they can grasp your points.5eT世界买家网

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写作语调:你是不是做到了亲善友好、积极主动、平等对话式的语气?5eT世界买家网

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Writing Intonation: Do you write in a friendly, proactive, equality conversational tone?5eT世界买家网

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事实数据:你有没有运用确凿的数据和事实来建立你的可信度?5eT世界买家网

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Factual Data: Do you use any solid data and facts to build your credibility?5eT世界买家网

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信用证明:你的外贸开发信中有没有包括建立和证明你说话可信度的材料?例如:为什么你是你所说东西的权威或行家?你有没有客户证言?你过去是不是有成功的案例?5eT世界买家网

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Proof of Credit: Does your development letter include the materials to establish and proof your credibility? For example: Why are you an authority or an expert in what you say? Do you have any customer testimony? Do you have any successful case in the past?5eT世界买家网

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无风险保证:你有没有为对方提供无风险的保障(如“三包”)?如果你有退款/退货保证,那就可以充分证明你对自己产品或服务的信心。5eT世界买家网

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No Risk Guarantee: Do you provide customers with no risk guarantee (such as: three guarantees)? If you pledge refund and the return, it will demonstrate your confidence in your product or service without doubt.5eT世界买家网

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推销原因:你有没有提供你此信所推销项目的可信原因?你是为了给对方实际的减价好处,让对方能够立即获得利润,以便成为你的新客户?或者,你给对方特别优惠的价格是因为你有过多的库存、需要清仓减少储存费用或空间?5eT世界买家网

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Marketing Reasons: Have you provided any credible reason for the project you promote in the letter? Do you give them actual price reduction benefits, let them receive immediate profits, so as to be your new customers? Or, the reason you give them special preferential price is that you have to reduce cost or clear storage space  because of too much inventory?5eT世界买家网

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订购步骤:你的开发信里有没有详细说明对方应该如何进行下一步?例如:Call (or fax) now for a trial order. (请立即来电或传真试单);Or, simply fill out the form below,. enclose your check or money order for $28 0f sample charge, and mail to… (或者,填写所附表格,加上样品费28美元的支票或汇票,邮寄到……)。5eT世界买家网

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Order Procedure: Does your letter contain a detailed account of what they should do next? Such as: Call (or fax) now for a trial order. Or, simply fill out the form below,. enclose your check or money order for $28 0f sample charge, and mail to…etc.5eT世界买家网

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订购障碍:你有没有尽量减少你的潜在客户的订购障碍?你有没有清楚、直接、简便地让客户容易下订单?5eT世界买家网

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Order disorder: Have you tried your best to minimize your potential customers' order obstacles? Do you have a convenient and efficient way for your customers to order?5eT世界买家网

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订购奖励:你有没有提供订购奖励、额外礼品等鼓励措施?或者,你有没有让你的产品和服务在对方心目中有出乎寻常的附加价值?5eT世界买家网

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Order Award: Do you provide incentives, such as ordering awards, additional presents and so on? Or, have your product and service impressed the customers with  an unusual added value?5eT世界买家网

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订购时限:你有没有在你的开发信里创造一种需要立即订购的气氛?例如:价格即将失效、数量限制等。5eT世界买家网

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Order Deadline: Have you created an atmosphere in which customers need to order at once in your letter, such as: invalidation of price, quantity limit, etc?5eT世界买家网

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全面回答:你是不是已经圆满回答了客户对于你的产品和服务,可能有的所有疑虑、问题、担心等?5eT世界买家网

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Comprehensive Answer: Do you have a complete answer to the customer's doubts, problems and concerns about the product and service .5eT世界买家网

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当然,也可以出些咨询费用,请外贸开发信专家严格审核,以期达到事半功倍的效果。总而言之,我们都应该更加努力让外贸开发信真正带来成倍的生意量,发挥它应有的价值!5eT世界买家网

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Certainly, you can pay for consulting fees, then let the letter experts audit strictly, so that twice the result can be accomplished with half the effort. On balance, We should try every efforts to create a doubling of the business volume via the foreign trade development letter, and to play its proper value!5eT世界买家网

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